Scholastic's Clifford The Big Red Dog®, in conjunction with his 50th anniversary celebration in 2012-2013, comes to life on stage in an all new family musical, Clifford The Big Red Dog™ - Live!

In this new musical adventure, Clifford and Emily Elizabeth will take audiences on a journey to Birdwell Island with their friends Cleo, T-Bone, Charley, Jetta, and Mac. And they will learn about Clifford's BE BIG!™ Ideas -- Share, Play Fair, Have Respect, Work Together, Be Responsible, Be Truthful, Be Kind, Help Others, Believe In Yourself and Be A Good Friend -- with laughter, songs and dancing that the whole family will love. Clifford's Big Ideas came out of the curriculum developed for the award-winning animated television series Clifford the Big Red Dog, based on the books by Norman Bridwell that airs on PBS KIDS®.

With television episodes sold to more than 110 countries worldwide and more than 126 million books in print, Clifford is a literary classic embraced by parents, teachers and kids. Fun Clifford Facts:

Publishing
• Over 126 million Clifford books are in print in 13 languages
• Clifford will celebrate his 50th anniversary in 2012
• A multi year, multi-format BE BIG branded publishing program launched in May 2010

Television & Online
• Now in its tenth season, Clifford consistently scores high ratings with moms
• Airs daily on PBS KIDS® with nearly 2,000 plays per week, reaching 95% of TV households
• Two week on air programming event "Clifford BE BIG: Ten Days, Ten Ways" was supported by on air and online promotion, advertising and new web content
• Clifford's site at pbskids.org/clifford garners 1.9M visits per month
• Clifford has won a wide range of awards including 8 Emmy® nominations, The New York Film Festivals Gold World Medal, a Humanitas Award, and a TASH Award for Children's Animated Program
• Clifford received a Q Score of 33 (average for all cartoon programs is 19) among moms of kids 2-5

International
• Currently sold to more than 65 countries and is available in 25 languages
• Home video distributed in more than 25 countries in 12 languages

All Ages

Curriculum Connections:
• Early Reading
• Emotional and Social Development
• Literacy
• Friends and Friendship
• Self Expression
• Communication